Custom Home Builder Sees 740% Increase In Qualified Leads

Industry / Custom Home Building

5 things to consider before signing the dotted line

By Timothy Howse | Mar 22, 2016 | 0 Comments
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Finding the right digital marketing agency can be overwhelming, especially when you get hundreds of calls from marketers promising to get you ranked on page 1. How do you discern who actually delivers? This article gives you valuable tips you should look for.. Don’t hire someone just because they’re “Google Adwords Certified,” have a fancy…

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How to build the perfect home services marketing campaign

By Timothy Howse | Mar 22, 2016 | 0 Comments
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Several years ago, I set out to create the perfect digital marketing campaign for appliance repair & heating and cooling companies – and convert over 30% of website visitors into sales leads. It took hundreds of hours of research through often-overlooked data sources, a lot of strategic thinking & brainstorming to do it. While I…

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5 major misconceptions about Home Services Digital Marketing

By Timothy Howse | Mar 22, 2016 | 0 Comments
HVAC Marketing

Home Services Marketing Myth #1 – Digital Marketing Is Too Expensive It’s tempting to look at digital marketing as “just another business expense.” But, when done well, marketing is an investment that pays for itself in new business. Many of my clients have yielded significant revenue increases – a home services company I work with in SE…

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How do you make sure your home services marketing actually delivers results?

By Timothy Howse | Mar 22, 2016 | 0 Comments
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An early pioneer in the industry, David Ogilvy, said, “The customer is not a moron; she is your wife.” His point? You should aim to understand your target customer so well that they feel like you’re talking to a friend when they come to your website. Go beyond keywords – look at the thought process…

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Home Service Marketing Claims You Should Never Believe

By Timothy Howse | Mar 22, 2016 | 0 Comments
HVAC Marketing Myths

Just about every day, you may get calls from marketers promising to get you ranked on page 1 of Google. Determining who’s legit can be overwhelming! If you hear these marketing claims, be very careful. A)  “We can guarantee you’ll get ranked on the first page of Google within 90 days” Never give your money…

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Why getting ranked #1 on Google doesn’t always help you get more business

By Timothy Howse | Mar 22, 2016 | 0 Comments
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Right now, thousands of home service contractors are fighting for that No. 1 ranking that supposedly “solves their cash flow problems.” But that’s only a piece of the puzzle. Several years ago, the owner of an appliance repair company came to me, frustrated that the SEO company he hired didn’t get them much business. They got…

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How to avoid being seen as “just another home service company”

By Timothy Howse | Mar 22, 2016 | 0 Comments
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When customers search online for a home services company, your job is to convince them you’ll do it right. To get them calling you, you need to be perceived as “a cut above” your competitors. You probably have the expertise to properly fix furnaces, appliances, plumbing systems, etc., respond quickly to a customer’s emergency, charge reasonable…

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