800% increase in website revenue

The Challenge

AFM Heating & Cooling, a small heating & cooling company based in Livonia, Michigan, had a website that was generating very little business. They clearly needed more exposure, but did not know how to do it..

Information Lighthouse Marketing approached the problem from a different angle. We started off by asking them questions like who their ideal customer is, what separates them from their competitors, how they plan to grow their business in the near and long term future, etc.

The Solution

Information Lighthouse Marketing took it from there by tweaking their website to help them stand out in a crowded marketplace and get more phone calls from prospective customers. On the homepage, we communicated to prospects that they won’t have to wait for an “eternity” to get their unit fixed.

Also, we created a short, 60-second online promotional video, wrote more web content to sell their services effectively and helped them drive more traffic to their website.

The Result

AFM Heating & Cooling witnessed an 800% increase in website revenue and continues to receive a lot of work out of the marketing that we did for them.

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